![]() "The market doesn't wait for legal standards to be set," said Leow. Another spokesman for Creative said the company will be looking into implementing any SDMI standard as soon as it is finished. ![]() Leow said Creative is a participant in the RIAA's Secure Digital Music Initiative, a group of labels, technology companies and online music businesses working to create an open specification for selling downloadable music with additional security on the Internet. RIAA lost the fight for an injunction to stop the Rio's release, and Diamond countersued in December. ![]() The Recording Industry Association of America, or RIAA, sued Diamond Multimedia in October over its own Rio MP3 playback device, claiming it was ruining the digital music marketplace. The player is the first in a line of portable devices, which will include more music and image-based products, said Leow. Leow said the company has 500 distribution channels lined up including Best Buy and CompUSA to potentially make their player - codenamed "nomad" - a hit. Creative estimates its Sound Blaster tech sits in 60 percent of PC audio systems today. Creative Labs, based in Singapore, already owns most of the market for sound technology on the PC.
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